A press release can be great for businesses who have something important that they want to share with consumers. However, many owners and managers do not realize when the best times to send out free press releases. But there are four particular reasons that they should think about doing so. Choosing to write a press release at these times can go a long way towards building brand awareness and attracting new customers.
1. Something Important Happened
When a company reaches an important milestone, like releasing a new product or service, they will want to make sure that as many consumers as possible hear about it. This could be particularly important for small businesses who only do so once in a while, and can go a long way towards making sure the item sells.
2. Quickly Target Other Markets