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Niagara Tours Are Great To See Niagara Falls

Niagara Tours Are Great To See Niagara Falls

Niagara falls tours are a wonderful way to see the excellent sights of Niagara Falls even...

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Make Vacation Plans by Visiting Travel Review Blogs

Make Vacation Plans by Visiting Travel Review Blogs

One of the major advantages associated with the internet is the option to read people's vacation and traveling experiences in blogs. In fact, it is quite common for travel bloggers to discuss their...

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Tampa destination management

Tampa destination management

If you are looking to book and event and have it help in Tampa Florida then you should look heavily into a destination...

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Business Press

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Pennsylvania Distributor Introduces New Inventory

Pennsylvania Distributor Introduces New Inventory

Erie, PA - October 11, 2013 - Alliance Express has been on a roll for the last couple of months, expanding its product inventory by leaps and bounds. This month brings another update to the company’s...

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Reid Supply Company Extends Offerings with New Line of Hand Wheels

Reid Supply Company Extends Offerings with New Line of Hand Wheels

Muskegon, MI - September 30, 2013 - Reid Supply Company, which has been serving Muskegon, Michigan for more than 50 years announces the release of a line of hand wheels. The U.S. based industrial products...

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Alliance Express Adds Flexible Silicone Star Tubing to its Online Store

Alliance Express Adds Flexible Silicone Star Tubing to its Online Store

Product distribution and e-commerce company continues to expand its online inventory with the addition of new products. Erie, PA -- September 30, 2013 -- Alliance Express, a global leader in industrial...

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Spec Ads Can Help Clinch a Copywriting Job Even If You Have No Portfolio

Written by Event Press Release. Posted in Homepage

My moment of weakness came at around two in the morning one winter night when I girded myself for the real world. I googled “jobs I can get with a degree in writing.” The truth was, I had no idea what I wanted to do. Thankfully, most of the articles I read were generally optimistic and pointed me towards an area of expertise called copywriting.

Copywriting is basically ad writing, and one such function was writing press releases. In order to apply for the many different copywriting jobs I found, I needed to know how to write them, but there were so many different kinds. There were articles on how to write a fashion press release, a music press release, an express press release, and tons of other kinds. The one that really caught my eye, though, was the post event press release.

The easiest kind would have to have been this one, the post event press release. These were basically feature articles about an event written in the standard format of a regular press release. You include the five Ws and the H (Who, What, When, Where, Why and How) in the lede and provide a generally positive and informative body that highlights the selling points and best features of the event while following AP standards and the inverted pyramid method.

Writing a post event press release, even if fictitious or unsolicited, is a good way to practice and hone your copywriting skills. Trust me. You are going to want to write an unsolicited post event press release. Many companies want a book, or a portfolio of your work, and this is the most essential part in landing a copywriting gig. If you are without this, then, basically, your hopes are crushed.

It is not a total catch 22. As I pointed out above, that practice post event press release can constitute your book. These are known as spec ads (an abbreviated form of speculation ads).

If anyone else has any copywriting advice on a post event press release or have any other opinions, tips, tricks or expertise on the subject, I cannot encourage you enough to please share in the comments.

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