Submitting an event press release sounds initially like a very cut and dried thing. You have the when, the where, the how, the why, and the what, meaning the specifics of the event itself. But what else do you need to include so that people actually will notice you? Better yet, what tactics can you take to ensure people actually are getting to view your event press release? Below, a further exploration of both questions.

To provide an answer to the first question of what else is necessary for this event press release to be fully formed and extremely informative, you first must take a look at the event itself. For every event press release that you submit, you should ensure that all of the proper information is on there. This includes the time and date of the event, the location of said event, the cost to attend if any, any additional specifics on what will be featured during the event, and contact information. This last part is crucial, because people will always have questions about the event even if everything is already in the event press release. The most fully formed releases may take longer to actually write, but you will be more than rewarded when you actually are submitting this PR news online.

To answer the second question about how best to further spread knowledge and awareness of your upcoming event, try a few different tactics. First, put it up on your own website, even if the event is for a client. If that is the case, then ensure the event goes up on the client’s site too. Then, submit it as a free press release to the online PR news wire sites where events are regularly accepted. Luckily, most of these are accepted as free press releases, meaning there are no costs at all for you to distribute the information via these sites.

You may have many more questions about the best ways to submit an event press release, but there really is not that much more to it than this. Your aim here is to post the event in as many places online as possible, so look into your local market as well to see whether your chamber of commerce or other local resources allow for these postings too. In a nutshell, then, understand your market and the online resources that are available there, and do everything possible to ensure your release gets where it should go.