A press release can be great for businesses who have something important that they want to share with consumers. However, many owners and managers do not realize when the best times to send out free press releases. But there are four particular reasons that they should think about doing so. Choosing to write a press release at these times can go a long way towards building brand awareness and attracting new customers.
1. Something Important Happened
When a company reaches an important milestone, like releasing a new product or service, they will want to make sure that as many consumers as possible hear about it. This could be particularly important for small businesses who only do so once in a while, and can go a long way towards making sure the item sells.
2. Quickly Target Other Markets
Most every business has a particular demographic that they target, but at times, they might want to get in touch with a niche market or new demographic by hosting an event somewhere new. If that is the case, they should find a sample event press release and see what works there so let the public know all the important details.
3. Give SEO a Boost
Updates to search engines like Google have made it so that far more than keyword use impacts the rankings that a site receives. A press release is a great tool for businesses who want to create more content in order to both increase visibility and perform better on search results pages.
4. Receive Attention From the Media
One of the best ways for businesses to spread the word about both themselves and their products is to get mentioned by news and other media sites. A great press release could get picked up and published or shared by not only press release sites themselves, but also news sites. This can be highly beneficial, but it means that the quality of the press release needs to be high, especially for an upcoming event. So using a sample event press release to see how to properly write one is a good idea.
Overall, all four of these instances could probably be lumped into the idea that companies write press releases in order to attract customers. No matter what kind of business someone runs, visibility and sharing important information are crucial to thriving.